The company Bitcoin Suisse from Zug is reducing 60 of approximately 120 Swiss jobs, moving key functions abroad. The cuts primarily affect administrative positions and back-office roles.

Reason — cost, not crisis

CEO and co-founder Andrey Maitsev emphasized that the decision is driven by expenses and is part of an international growth strategy, not a response to difficult market conditions.

«In Bratislava and Vietnam, we can provide these services at significantly lower cost,» he stated.

The company already has a subsidiary in Bratislava and plans to open a facility in Vietnam in the coming years. At the same time, it is closing its development center in Copenhagen.

Business scale

  • approximately 200 employees worldwide;
  • over $3 billion in digital assets held in custody;
  • services: trading, custody, staking, lending.

Focus on wealth management

The company intends to expand beyond crypto services and is targeting high-net-worth individuals, family offices, asset managers, and institutional clients.

The strategy shift was announced in June 2026. Savings from relocating functions are being directed toward building a wealth management division.

License expansion

In parallel, the company is expanding its regulatory footprint:

  • June 2026 — subsidiary in Liechtenstein received approval under the European MiCA regulation;
  • earlier this year — license in Bermuda;
  • July 2026 — full regulatory approval in Abu Dhabi for its Middle East division.

What this case reveals

The combination of two processes — reducing domestic costs and obtaining offshore licenses — reflects a common trend among crypto firms competing for institutional capital.

The logic is straightforward: wealthy clients require both regulatory reliability and international presence. The former comes from licenses, the latter from a network of offices whose maintenance in expensive jurisdictions is prohibitively costly.

For the market overall, this signals maturation: companies are shifting from rapid growth models to cost structure optimization — much like traditional financial institutions.